The Client.
UnitedLex
The Story.
UnitedLex had aggressive revenue goals and launched three new business lines. TBGA developed the go-to-market strategy and provided lead generation, sales enablement, brand management, analyst relations, media buying, and content marketing.
The Outcome.
TBGA provided fractional CMO, branding, and marketing support for the rapidly growing company. During that time, UnitedLex expanded its customer base by 24% and grew its employee base over 2,200 globally.
The Client.
Phone.com
The Story.
Phone.com was struggling with sluggish growth in an increasingly competitive environment. TBGA implemented operational marketing best practices and created a digital strategy to accelerate their growth.
The Outcome.
TBGA developed the go-to-market strategy, established marketing KPIs, and created the executive dashboard. During our engagement, Phone.com implemented nurturing and drip email campaigns, tripled conversion for its affiliate marketing channel, halved the CPA for their retargeting channel, and quadrupled SEO traffic.