Our Optimization Work
Phone.com was struggling with sluggish growth in an increasingly competitive environment. TBGA implemented operational marketing best practices and created a digital strategy to accelerate their growth.
TBGA developed the go-to-market strategy, established marketing KPIs, and created the executive dashboard. During our engagement, Phone.com implemented nurturing and drip email campaigns, tripled conversion for its affiliate marketing channel, halved the CPA for their retargeting channel, and quadrupled SEO traffic.