The Client.
Versace Classic V2
The Story.
Versace Classic V2 was created as a break-away line of the Versace Couture Uomo collection. More commercially viable than its couture line, V2 designs and manufactures high-quality, timeless menswear at an accessible price for wider distribution.
The Outcome.
We supported Versace in its Versace Classic V2 brand extension. The brand was designed with finishes that reflect the feel and texture of rich Italian tailoring and fabrics. Production values were tightly monitored and materials like premium custom paper well-suited for writing, foil stamping, packaging, specialty, and gift applications, were specially sourced.
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