The Client.
UnitedLex
The Story.
UnitedLex had aggressive revenue goals and launched three new business lines. TBGA developed the go-to-market strategy and provided lead generation, sales enablement, brand management, analyst relations, media buying, and content marketing.
The Outcome.
TBGA provided fractional CMO, branding, and marketing support for the rapidly growing company. During that time, UnitedLex expanded its customer base by 24% and grew its employee base over 2,200 globally.
The Client.
Phone.com
The Story.
Phone.com was struggling with sluggish growth in an increasingly competitive environment. TBGA implemented operational marketing best practices and created a digital strategy to accelerate their growth.
The Outcome.
TBGA developed the go-to-market strategy, established marketing KPIs, and created the executive dashboard. During our engagement, Phone.com implemented nurturing and drip email campaigns, tripled conversion for its affiliate marketing channel, halved the CPA for their retargeting channel, and quadrupled SEO traffic.
The Client.
General Assembly
The Story.
General Assembly was investing in its Enterprise business. We helped build their Enterprise marketing strategy, onboard their in-house marketing team and provided guidance on the Enterprise marketing curriculum.
The Outcome.
Within three months, TBGA set the marketing strategy, prioritized tactics, established marketing KPIs, and trained the marketing team to execute against the plan. Our digital marketing experts also provided guidance for the curriculum of its Digital Marketing Online Learning Program.
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The Client.
Marshall Denning
The Story.
Marshall Denning is a global law firm that challenges the status quo. With a go live date quickly approaching, TBGA was tapped to position the firm for a successful launch from stealth mode.
The Outcome.
Within two months, TBGA developed the go to market strategy and executed the global launch plan, established its brand and launched their new website.
The Client.
Ventura ERM
The Story.
After strong growth in South America, Ventura ERM was entering the US market. TBGA developed competitive positioning, go to market strategy and foundational brand elements.
The Outcome.
Within 6 weeks, TBGA had created competitive positioning, logo and brand guidelines and launched Ventura's website.
The Client.
Questio
The Story.
Questio is UnitedLex's consultant-led, technology-enabled service that intelligently reduces data volumes and significantly reduces the cost of eDiscovery. We helped UnitedLex package, launch and evolve the positioning of the technology.
The Outcome.
TBGA developed and oversaw the go to market plan for Questio. Within a year, more than 300 million documents were filtered by Questio.
The Client.
IgnitionOne
The Story.
The IgnitionOne Platform helps deliver smarter campaigns and stronger results with a combination of scoring, audience and optimization across channels. TBGA was engaged to developed the go to market strategy for talent solutions.
The Outcome.
Working with leadership, our team established talent messaging based on culture and required skill set. Created target employee personas and recruiting conversion funnel KPIs.
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The Client.
LiveCareer
The Story.
LiveCareer was exploring a new product to expand its customer base to include SMBs. TBGA developed the go to market strategy and competitive positioning for its end-to-end recruiter solution.
The Outcome.
Working with internal resources, our team established marketplace messaging based on MVT test results across consumer and SMB target markets. We developed a launch budget and revenue model that integrated pricing, channels and conversion rates benchmarks for online and inside sales teams
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The Client.
Mappable
The Story.
Mappable is a music app that allows you to discover, play, collect, and share music in a unique new visual way. Mappables AI analyzes data to classify artists and group them into structures that provide context at-a-glance. Mappable needed help with their positioning and revenue model.
The Outcome.
TBGA worked with the team to translate key features into customer-centric value propositions as well as recommend functionality to create revenue streams.
Show all Work Services: Consulting