The Story.
Founded in 1916 to treat patients with contagious diseases, the medical center is a clinical affiliate of Rutgers Biomedical and Health Sciences. Their marketing team needed creative support for an upcoming campaign.
The Outcome.
TBGA created an ad series, brochures and posters that highlighted New Bridge's special services. The medical center has grown to become both the largest hospital and licensed nursing home in New Jersey and the fourth-largest publicly-owned hospital in the nation.