The Client.
Urban Homesteading Assistance Board
The Story.
Since 1973, UHAB has been helping New Yorkers with limited means become part of their own housing solutions. The UHAB needed marketing support for their annual gala to represent their core values.
The Outcome.
TBGA designed the concept of the annual gala around self help, democratic residential control, shared equity, cost-effectiveness, and sustainability. For five years, our team drove attendance and created experential assets for the gala. Additionally, TBGA designed their print and digital journal.
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