The Client.
LiveCareer
The Story.
LiveCareer was exploring a new product to expand its customer base to include SMBs. TBGA developed the go to market strategy and competitive positioning for its end-to-end recruiter solution.
The Outcome.
Working with internal resources, our team established marketplace messaging based on MVT test results across consumer and SMB target markets. We developed a launch budget and revenue model that integrated pricing, channels and conversion rates benchmarks for online and inside sales teams
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