Social media can be extremely useful for B2B brands but it is often overlooked. Despite the fact that you are selling to other businesses, your target audience members are still Continue reading…
Modern consumers are more politically and socially conscious than ever. Recent Morning Consult’s Most Trusted Brands and Edelman Trust Barometer studies found that merely saying Continue reading…
Marketers, propagandists, and con men all have the same goal: getting people to act in a way that helps achieve their objectives. Each relies on a set of activities that build Continue reading…
Apple, Google, and Facebook are duking it out on the privacy front. They have been jockeying their position for years, and it is getting interesting. Here are their latest Continue reading…
The United States has a trust problem. We all agree that it exists – that something is off – but collectively struggle to pinpoint the source. Conspiracists? Racism? Continue reading…
We live in an attention economy, and brands are competing for mindshare. As of August 2020, 3.81 billion people use social media worldwide, according to platform reports, or Continue reading…
All perceiving is also thinking, all reasoning is also intuition, all observation is also invention. — Rudolf Arnheim
When one thinks about brand, mega B2C brands like Pepsi and Continue reading…
The story
A legal technology company was looking to revolutionize the industry by combining innovative service models, digitally powered solutions, management consulting and legal Continue reading…
Congratulations! You have hit the $100M mark. Your company is ready to move past the development stage into sustainable growth. It is time to invest in sales, marketing, talent Continue reading…
COVID-19 has been our reality here in the United States for just about three months. While there is no cure or vaccine in sight, many businesses across the country are beginning Continue reading…