Social media can be extremely useful for B2B brands but it is often overlooked. Despite the fact that you are selling to other businesses, your target audience members are still Continue reading…
We live in an attention economy, and brands are competing for mindshare. As of August 2020, 3.81 billion people use social media worldwide, according to platform reports, or Continue reading…
COVID-19 has changed the world and how we interact. Businesses that have been able to remain afloat and even thrive, have relied on one certainty: meeting the needs of their Continue reading…
All perceiving is also thinking, all reasoning is also intuition, all observation is also invention. — Rudolf Arnheim
When one thinks about brand, mega B2C brands like Pepsi and Continue reading…
Given where we are as a society and where we are trending, social media is a vital channel in an integrated marketing strategy. So much has changed since social media became a Continue reading…