A comprehensive pricing strategy is critical in capturing and defending market share. By establishing differentiated pricing strategy for your offerings based on customer Continue reading…
As you know, we share two of our favorite articles and blog posts each day. For those of you who do not have time to read each of them, we have compiled the top 5 articles that Continue reading…
Many startups fail because of the dreaded product/market fit. Marc Andreesen claims that product/market fit is the most important factor in a startup’s success or Continue reading…
Whether you are a massive corporation or a fledgling startup, understanding your market is absolutely essential. Without a deep understanding of your industry, your competition Continue reading…
As marketing has become more advanced and targeted, it has also become increasingly important to understand the specific metrics with which effective marketing is measured. These Continue reading…
Social media advertising has become a multi-billion dollar industry over the past couple of years. According to recent reports, social media ad spending came in at around $2.9 Continue reading…
Steve Jobs is widely regarded as one of the most creative business owners in American history. Not only was he one of the “founding fathers” of the personal computer era, but Continue reading…
Research has shown that a majority of companies have increased budgets, with only roughly 9% experiencing a decreasing budget. With your budget laid out before you, you’ll have Continue reading…
Even with a solid strategy and careful planning, marketing plans can sometimes fail. A plan may fail to achieve business goals or it may stall out at one stage or another. Continue reading…