Earth Day was created to bring awareness to climate change and the importance of preserving the environment.
It is also the perfect time for companies to highlight their Continue reading…
Apple, Google, and Facebook are duking it out on the privacy front. They have been jockeying their position for years, and it is getting interesting. Here are their latest Continue reading…
IBMers believe in progress—that the application of intelligence, reason and science can improve business, society and the human condition. Given our scale and scope, ‘good Continue reading…
“To visualize the future of IBM you must understand something of the past.”
–Thomas J. Watson Sr
In part two of our three-part series TBGA highlights IBM’s creative Continue reading…
“In short, the first duty of every man or woman in any executive position is to follow the motto of this business: THINK.”
Thomas Watson Sr. IBM Founder in a Memo to Continue reading…
All perceiving is also thinking, all reasoning is also intuition, all observation is also invention. — Rudolf Arnheim
When one thinks about brand, mega B2C brands like Pepsi and Continue reading…