An integrated approach is essential to every marketing strategy. As the internet of things has grown, a marketer must consider how offline activities will affect online Continue reading…
Online marketing, or digital marketing, has grown rapidly in recent years. Two things are clear: online marketing is here to stay, and its growth is only set to accelerate in Continue reading…
Research has shown that a majority of companies have increased budgets, with only roughly 9% experiencing a decreasing budget. With your budget laid out before you, you’ll have Continue reading…
Integrated marketing requires that businesses align their marketing processes in a way that continuously improves the customer experience. Understanding the how your processes Continue reading…
Over the years, marketers consistently cite lack of time as the top challenge that they face. Marketing leaders are aware of the demands that their groups face, and managing Continue reading…
While there will probably always be some good-natured joking about whether the marketing division or the sales team is more important, ultimately both have to be in synch. After Continue reading…
Most executives are familiar with the Marketing Qualified Lead (MQL) metric that rose to prominence a few years ago. This simple and straightforward form of measurement was Continue reading…
Even with a solid strategy and careful planning, marketing plans can sometimes fail. A plan may fail to achieve business goals or it may stall out at one stage or another. Continue reading…
With the wealth of articles and how-to guides available online, it would seem that almost anyone with a modest budget could run a successful marketing campaign. Unfortunately, Continue reading…