“To visualize the future of IBM you must understand something of the past.”
–Thomas J. Watson Sr
In part two of our three-part series TBGA highlights IBM’s creative Continue reading…
We live in an attention economy, and brands are competing for mindshare. As of August 2020, 3.81 billion people use social media worldwide, according to platform reports, or Continue reading…
“In short, the first duty of every man or woman in any executive position is to follow the motto of this business: THINK.”
Thomas Watson Sr. IBM Founder in a Memo to Continue reading…
The recent escalation in social consciousness has drawn thousands of organizations into its vortex. Today, racial diversity is prominent in advertising, while an increasing volume Continue reading…
COVID-19 has changed the world and how we interact. Businesses that have been able to remain afloat and even thrive, have relied on one certainty: meeting the needs of their Continue reading…
The story
A legal technology company was looking to revolutionize the industry by combining innovative service models, digitally powered solutions, management consulting and legal Continue reading…
Given where we are as a society and where we are trending, social media is a vital channel in an integrated marketing strategy. So much has changed since social media became a Continue reading…
Do you hear them? The voices of angry people across all races, genders, and sexual orientations saying “Black Lives Matter!” In response, many corporations are putting out PR Continue reading…
Congratulations! You have hit the $100M mark. Your company is ready to move past the development stage into sustainable growth. It is time to invest in sales, marketing, talent Continue reading…
COVID-19 has been our reality here in the United States for just about three months. While there is no cure or vaccine in sight, many businesses across the country are beginning Continue reading…
When a company is forced to navigate choppy waters, a single mistake can undermine a brand’s credibility and disheartened customers may take the opportunity to turn to Continue reading…