Values-based marketing can be good business. Today’s consumers name “authenticity” as the most important factor or their purchase decision. Politically and socially conscious, they expect the brands they support to back up platitudes with action.
Corporate values can also help align employees, product, and supply chains. Extending those values into the market benefits creates a positive customer experience, increases marketing efficiency, and boosts sales.
Our CEO, Christine Alemany, is moderating this dynamic discussion on corporate social responsibility. She will be in conversation with Vanessa C. Burbano, Assistant Professor of Management; Dan Price, CEO of Gravity Payments: and Christina Volgyesi, Vice President of Marketing at Dr. Bronner’s, to discuss the research and how companies can thrive by leading with their values.